Marketer. Strategist. Father. Nerdologist.
Boris Cho is a marketing strategist and dedicated lifelong learner in the realm of media, advertising, and digital innovation, based in Toronto, Ontario. He specializes in client and business strategy, brand and performance marketing, business development, account management, and cultivating strategic partnerships; and he’s driven by a passion for hard work and the pursuit of meaningful change.
Boris is a storyteller at heart, finding inspiration in every corner of the multiverse. An avid fan of comic books and science fiction, he revels in crafting whimsical tales, capturing fleeting moments through photography, and savoring the joys of cooking and sharing meals around a table with friends and family. Beyond the page, he is a seeker; journaling his thoughts, penning poetry, and exploring his spirituality through the lens of Buddhism and power of stillness and kindness. His downtime is a symphony of experiences: listening to the soundtrack of his life, meditating with gratitude, or immersing himself in stories, art exhibits, museums, films, theatre, and live music. But above all, Boris treasures his greatest adventure: being the devoted father to the most extraordinary and beautiful daughter in all of time and space.
Boris serves as a board member for the National Advertising Benevolence Society, and has served as a board member with the AdClub of Toronto, Broadcast Research Council of Canada, and POV Magazine. In addition, Boris is a former jury member for the Effie Awards, and global jury member for the D&AD Awards. Boris has also previously assumed senior leadership positions with IPG/Mediabrands, GroupM/WPP, and Dentsu.
“Every step I take toward becoming the best version of myself is rooted in the desire to set an example for my daughter; to show her that our destinies are not set in stone but rather carved by the intention we place into the world, by the love we give, and the courage we summon.
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DNAnalysis
Passionate
Experienced
Values
Drivers
“Creative excellence lies in the artful balance between communication and design, conveyed with boldness and courage to capture moments and evoke emotions that resonate and endure.”
“Effective marketing entails bridging the chasm between a brand’s purpose and intent and the nuances of human behavior and interaction. This approach reveals insights that catalyze meaningful action, foster momentum, and cultivate positive relationships and experiences between buyers and sellers.”
Sincerely Boris
Every day is a celebration of art, creativity, and connection, the very pulse that has carried me through a journey of healing, mindfulness, and gratitude. These words echo through every version of myself; past, present, and yet to be.
Boris Cho is a passionate writer, dedicated to exploring the profound themes of self-growth, love, resilience, fatherhood, and spirituality in his work. His collection, I Am Here to Fulfill My Destiny — Sincerely, Boris, is a heartfelt compilation of poetry and passages that delve into the complexities of human experience, embracing vulnerability and the quest for inner peace.
Nerdologist
Boris is a comic book and science fiction nerd - and a (former) avid collector of graphic novels with over 1000+ books in his collection. His love for caped crusaders and space adventures keeps him young at heart and well equipped with plenty of creative inspiration at arms length.
Online Superhero
Boris also enjoys spending spare time as an online superhero, protecting Earth from planetary crisis as BOR EL on DC Universe Online. Boris enjoys Massive Multiplayer Online Role Playing Games as a means to connect with like-minded players across the globe, while exercising skills and strengths in strategic-thinking and team-work.
Say, Hello.
Supportal
Boris is a former board member of the AdClub of Toronto and had served as Chair of Digital Day. And a founding member of the Student Engagement Committee.
Boris serves on the National Advertising Benevolent Society of Canada (NABS) Board of Directors as Chair of the Central Advisory Board and formerly Chair of Media.
