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Marketer. Strategist. Nerdologist.

Boris Cho is a marketing strategist and (always) a student of media & advertising from Toronto, Ontario - with an aptitude for client strategy, brand marketing, business development, and strategic partnerships. Boris values hard work, and the opportunity to pioneer meaningful change.

Boris is also a comic book and science fiction enthusiast. When he’s not surfing the waves of the multiverse, you can find him writing nonsense, snapping photographs, sautéing leftovers, or climbing the ranks of an online guild. Boris is also a loving father to the most beautiful daughter of all time/space.

Boris is the Director, Growth at Dentsu Canada. Boris also serves as a board member for NABS. And most recently, a 2020/2021 Effie Awards Media Jury Member, and 2021/2022 D&AD Global Media Jury Member. Boris has also previously assumed senior leadership positions with IPG/Mediabrands and GroupM/WPP.

 
 
 

 
 
Find those who are like-minded, equally curious, kind, passionate, and driven; and do everything you can to work and learn from them. Then find ways to be of value to them in-return.
— Boris Cho
 
 

 

DNAnalysis

 

Experienced

Passionate


Values

Drivers

 

 
 
 
Creative excellence is about finding the right balance between communication and design, and conveying it in a way that boldly and bravely captures memorable moments and emotions.
— 2021 and 2022 D&AD Awards Global Jury Member
 
 

 
 
 
 
Effective marketing is about finding ways to bridge gaps between a brand’s purpose and intent with human behavior and interaction, which ultimately uncovers insights that can spark meaningful action, momentum, and a positive relationship and experience between buyers and sellers.
— 2020 Effie Awards Canada Jury Member
 
 

 
 

Nerdologist

Boris is a comic book and science fiction nerd - and an avid collector of graphic novels with over 1000+ books in his collection. His love for caped crusaders and space adventures keeps him young at heart and well equipped with plenty of creative inspiration at arms length.

 

 
 

Online Superhero

Boris also enjoys spending spare time as an online superhero, protecting Earth from planetary crisis as BOR EL on DC Universe Online. Boris enjoys Massive Multiplayer Online Role Playing Games as a means to connect with like-minded players across the globe, while exercising skills and strengths in strategic-thinking and team-work.

 
 
 

 
 
 

 
 
 
 
 

 
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Say, Hello.

 

 
 

Supportal

 
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Boris is a former board member of the AdClub of Toronto and had served as Chair of Digital Day. And a founding member of the Student Engagement Committee.

 
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Boris serves on the National Advertising Benevolent Society of Canada (NABS) Board of Directors as Chair of the Central Advisory Board and formerly Chair of Media.